Privacy Brief

This Privacy Brief explains how Pierframe Vintage Cameras (“we”, “our”, “us”) collects and uses personal information from visitors and clients. We operate under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By contacting us, hiring equipment, or browsing this website, you agree to the practices described below.

1. Data Controller

The controller of your data is Pierframe Vintage Cameras, 19 Gloucester Road, Brighton BN1 4AD, England. You may contact [email protected] for any data-related enquiries.

2. Information We Collect

• Basic contact details — name, email address, phone number (provided voluntarily through our contact form or hire request).
• Hire records — camera model, hire dates, deposit reference and payment confirmation (from our secure payment processor).
• Website analytics — non-personal data such as page views, browser type, and session length collected through aggregate cookies.

3. Purpose of Processing

We use your information to manage hire agreements, respond to messages, maintain internal records, and improve site navigation. We do not sell, rent or share personal data for marketing purposes. Analytics are reviewed only in summary form to understand visitor traffic.

4. Legal Basis for Processing

Processing is based on your consent (when you send a form or subscribe to updates), on contract (when you hire equipment), and on legitimate interest (for site security and maintenance).

5. Data Storage & Security

Personal records are kept on secure UK-based servers with restricted access. Paper agreements are locked in the Brighton office. We retain hire records for six years to meet legal accounting requirements, then delete them safely.

6. Your Rights

Under UK GDPR you may request to access, rectify, erase or restrict your data. You may also object to processing or withdraw consent at any time. Requests should be sent to [email protected]. We respond within 30 days.

7. Cookies and Tracking

This site uses minimal cookies for basic functionality and anonymous statistics. Full details appear in our Cookie Options page.

8. Data Sharing and Transfers

We do not transfer personal data outside the UK or European Economic Area. Service providers (such as payment or email hosting) are bound by data processing agreements that meet UK standards.

9. Children’s Information

Our services are for adults aged 18 and over. We do not intentionally collect children’s personal data. If we discover such data, we erase it immediately.

10. Changes to This Policy

We may update this Privacy Brief to reflect changes in law or practice. Latest revision date is shown below. Older versions can be requested by email.

Last updated: 2 November 2025